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osmarks's avatar

I can see that people might enjoy(ish) this, but I think I would immediately run screaming.

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Adhithya K R's avatar

The base idea here is really interesting. How will the numbers work out? Some Indian apps like Cred do this with randomized rewards on credit cards payments, but the payments are so few and far in-between that customers stop expecting anything meaningful after a while (I get a nickel's worth on a 100 dollar spend if I'm lucky, zero usually).

Also, people get used to rewards really fast (https://youtu.be/FdkQwQQWX9Q) and they get upset when something they've taken for granted is taken away. There could also be an optimal mix between novelty and stability for happiness (Derek Thompson discusses this in his book "Hit Makers". A customer who is charged for dinner but gets dessert free is likely to be happier than randomly getting a few items comped. This could be worth exploring.

The idea that people start sensing pattens between their actions and outcomes is really powerful! If people feel a sense of control, it gamifies them even more and turns on the gambling instinct. Lots of interesting ideas here, but I'm curious which one would give the most bang for buck to start with.

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