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The big idea: A reverse Costco
In NDI’s first reader-submitted idea, we ask the question: what if we sold you less for more?
May 6
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The big idea: A reverse Costco
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April 2025
Afterlife economics: Ghost marriage and the future of grief
The first in an occasional series thinking about the intersection of society, economics, and death.
Apr 29
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Afterlife economics: Ghost marriage and the future of grief
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The big idea: A fitness retreat that gives you steroids
Changing your body with drugs is more accepted than ever before. What if someone went all the way?
Apr 22
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The big idea: A fitness retreat that gives you steroids
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The big idea: An airline where everything is an auction
Airplanes are a space where behavior is set by unwritten social norms. What if it was set by money?
Apr 15
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The big idea: An airline where everything is an auction
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The big idea: Reciprocal tariffs on friendships
A personalized way to make sure everyone pulls their weight in every friendship
Apr 8
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The big idea: Reciprocal tariffs on friendships
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The big idea: Slap people who buy scalped tickets
A market-based solution to stop ticket scalping through light battery
Apr 1
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The big idea: Slap people who buy scalped tickets
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March 2025
The big idea: A job you can buy and sell
Finding a job is hard enough. What if you had to buy in to your next role?
Mar 25
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The big idea: A job you can buy and sell
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The Big Idea: An ETF that buys lottery tickets
Are lottery tickets the ultimate alternative asset?
Mar 18
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The Big Idea: An ETF that buys lottery tickets
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The big idea: An engagement bait translator
A big idea to filter out the internet's most annoying content. Want to learn more?👇
Mar 11
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The big idea: An engagement bait translator
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Betting on the Pope was the original prediction market
500 years before Polymarket, the Vatican fought to stop gambling on papal affairs. Should we worry that it’s back?
Mar 4
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Betting on the Pope was the original prediction market
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February 2025
The big idea: Career insurance for professional catastrophes
Sometimes people make mistakes at work. Why can't you insure against the downside?
Feb 25
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The big idea: Career insurance for professional catastrophes
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The big idea: A swag recycling service
Branded swag is everywhere—what if it was worth something?
Feb 18
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The big idea: A swag recycling service
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