No Dumb Ideas

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June 2025

The big idea: A savings account for credit card points
Credit card points are a currency of their own. Why can’t you get a yield on them?
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No Dumb Ideas
11
The big idea: A night nurse for snoring
In a world of fewer children, night nurses need job security. Is the DINK market the answer?
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3
The Big Idea: A marketplace for legacy admissions
Legacy is a real advantage in applying to college, but not everybody wants to go to their parents' alma mater. What if we turned that inherited…
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No Dumb Ideas
10
The big idea: A personal IPO
Individuals don't have many opportunities to leverage their personal equity. What would it look like if they could?
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2

May 2025

The big idea: Turn Venmo into a system for social enforcement
A big idea to turn Venmo from a payments company into a privately-run government
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5
The big idea: A fitness studio that drains your parents’ 401k if you slack off
A big idea to get a six pack, possibly at the cost of your relationship with your parents.
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2
The big idea: A reverse Costco
In NDI’s first reader-submitted idea, we ask the question: what if we sold you less for more?
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8

April 2025

Afterlife economics: Ghost marriage and the future of grief
The first in an occasional series thinking about the intersection of society, economics, and death.
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3
The big idea: A fitness retreat that gives you steroids
Changing your body with drugs is more accepted than ever before. What if someone went all the way?
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5
The big idea: An airline where everything is an auction
Airplanes are a space where behavior is set by unwritten social norms. What if it was set by money?
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5
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